Next Exit
Fall 2014 – Winter 2015 / The I-70 Sign Show / I-70 between Kansas City & St. Louis / Curated by Anne Thompson
For Next Exit, Beck hired a skywriter to write phrases from highway signs, over the University of Missouri in Columbia as part of the I-70 Sign Show. A photograph of the skywriting was then posted on billboards on the interstate between Kansas City and St. Louis, making the temporary skywriting more permanent. When relocated to a billboard, the phrase echoed the religious end-of-times messages that often appear on billboards on that stretch of highway.
